Nike x Red Hook Crit



Brooklyn, New York, USA, April 2017

VIDEO BY MARCEL SEVERINO, PHOTOS BY ERWIN BAKX


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Brooklyn’s Red Hook: Lobster rolls, beautiful aging industrial architecture, history-rich nautical dutch neighborhood and also home to the well-known Red Hook Crit; 

We were approached by Nike to design a fully immersive art installation for the 10th edition of the iconic race. The installation had to act as a "tunnel" for runners to pass through.


Click here to view feature on Nike NYC


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WORK IN PROGRESS PHOTO


David August Trimble first held the Red Hook Criterium in March 2008 on the sleepy streets of Red Hook, Brooklyn, with about 15 cyclists on bikes intended for a velodrome. It was informal and unsanctioned, with little vision for the future. Over the years, it gained so much popularity that it has inspired similar fixed-gear criteriums around the world. 

Getting all sorts of inspiration from Red Hook’s street textures and people, we went on to design an immersive space / shelter for audiences to cheer on their favourite runners.


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VIDEO




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INSTALLATION VIEWS


The installation consisted of two 40ft containers that were fully painted on the inside and outside. The exteriors were cladded with materials that could be found from the neighborhood such as gates, doors, wood, corrugated metal, tin sheets, industrial lights, chain link fences and shoes strewn over iconic brooklyn power cables, and even a red seafaring hook we found.


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EXTERIOR
INTERIOR

The interiors fully painted from floor to ceiling in our signature colors of black, white and red. Red neon LEDs illuminate the installation towards the night and changes the vibe.



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SKETCHES


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Nike NYC documented and shared some photos and videos about our work for the race.


SNEAK PEEK VIDEO




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Runners running pass the installation


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DETAILS


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No longer a chaotic street race, the event is contested on a winding, closed-circuit course just over a kilometer long, featuring tight chicanes, sweeping turns and high-speed straightaways.


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MORE DETAILS


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After the race, friends and family gather around for photos.

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Other supporting graphic elements:

FLOOR GRAPHICS / STENCILS


CURVED WALL IN LOBBY



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One of the many designs were also translated into a capsule collection at the Nike Soho Flagship store. Customers could pick and choose graphics to make up their own T-shirts, totebags and sweatshirts.

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LIMITED EDITION TOTEBAG & TEES FOR RACE PARTICIPANTS


TEE DESIGNS AVAILABLE AT THE SOHO STORE


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Running spiders, bodega cups, lobsters painting a truck, city snakes and rats, pizza slices, rotten apples are just some kooky characters that found their way into the installation....

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MORE MORE MORE DETAILS

    


Andddd keep creepin’ it weird Brooklyn. 